Today, social networks have become a key piece of any digital marketing strategy. They are the perfect showcase to show everything we want to promote. However, it is not enough to take a pretty photo and show the services and products with a simple publication buy facebook comments.
If we had direct contact with the community manager of the social profiles we follow, we would discover that behind the screen there is an entire work process prepared with time and a team that plans, designs and executes it.
If you are thinking about carrying out a digital marketing strategy focused on your social networks, we invite you to pay attention to the following tips that we tell you below:
Step 1: Define the objective of your campaign.
The first step that must be carried out when creating a strategy for social networks is, without a doubt, defining the objective you seek to achieve. There are several types of very common objectives in this type of campaigns, they are usually focused on improving the brand image, increasing sales or subscriptions, attracting traffic to the corporate website or simply generating a community around a company.
At this point, it will also be necessary to establish key performance indicators (KPIs), which will determine the progress of the campaign towards the objectives.
Finally, it is essential to determine what will be the specific actions that will be carried out throughout the social media campaign.
Step 2: Identify who the content will be directed to.
Once both the objectives and the actions to be carried out are defined, before continuing, it is essential to determine who the target audience will be, in order to create the content and establish the type of communication that will be carried out.
Step 3: Select the communication channels that best suit your needs.
There are different types of social networks, the main ones that are usually included in digital marketing campaigns are Instagram, Facebook, Twitter and TikTok, although there are others.
The choice of networks that will best adapt to the campaign depends on the previously mentioned aspects, as well as the product or service that you want to advertise.
Despite what you may think, it is not necessary to be present on all social networks, it is enough to carry out a prior analysis and position yourself on those that are most interesting for the campaign.
Step 4: Organize and plan an editorial calendar.
The next step is based on planning the publications that will be made throughout the social media campaign. This will be done with a content calendar, where the type of content and the day and time it will be published must be specified.
Step 5: Adapt the content to each social network.
Another key factor to take into account is the adaptation of the content to be published depending on the social network used.
On Instagram you can communicate in several ways, both videos and images accompanied by texts, whether in stories, in publications in the feed or in the new and striking reels.
On Twitter, the statement is usually more focused on a brief copy, that is, a short text that summarizes what you want to communicate. Although you can also add links, images or videos.
Tik Tok focuses mainly on videos and Facebook on a combination of text and graphic content.
Step 6: Present the content in new and attractive formats.
Social networks are constantly changing, incorporating new features that are usually very attractive to users. For this reason, we must know all the available options and stay up to date with the latest developments in the sector and the latest trends in networks, in order to be able to incorporate different types of content correctly, in order to achieve the desired results.
Step 7: Stay tuned for creative trends and day-to-day news.
Social networks are one of the most used means of communication today, so it is interesting to introduce, among common publications, some content that is related to current events, since it can be striking and attractive to the public.
Step 8: Try to be prepared for any error, controversy or misunderstanding.
It is essential to have a crisis plan, in order to know how to act in case any of the publications have a negative impact on users.
It is normal to make some mistakes, in addition, together with the amount of criticism that is usually received through social networks, it is very common to receive negative comments. Therefore, it is essential to know how to act in these cases.
Step 9: Analyze your results.
A constant analysis of the results that the campaign is generating on social networks must be carried out, in order to know what works and what does not and to be able to quickly correct the strategy or content.
These are just some tips that can be followed when creating an effective social media strategy. Although there is no magic key to success, it is a matter of finding the connection with the audience and taking advantage of it to communicate and achieve the defined objectives.