Instagram has become a key piece in the digital strategy and social presence of many brands, increasing their conversions, giving them visibility and building a loyal and committed audience and network of followers.

It is important that our account grows to be able to reach as many potential clients as possible. The greater our reach, the greater the opportunities we can generate black profile.

If your presence on this social network is not good enough as you would like, it is time to start working on it. So if you are wondering how to grow and how to increase visibility on Instagram naturally, you are in the right place.

There are many methods for your account to gain strength and greater relevance over time. So, whether you are looking for a way to gain visibility on Instagram after a long time managing the account, or if you are wondering how to grow on Instagram from scratch , this is your article. Without further ado, let’s go!

How does the Instagram algorithm work?
Before going into reviewing the different actions that we can apply to boost our account, I would like us to review how the new Instagram algorithm works, since this will influence the organic visibility that we achieve. To know how to have more reach on Instagram, we first need to understand what the platform is based on to prioritize one account or another.

Instagram shows your posts based on the supposed interest they generate. For that reason, commitment and consistency are more important than ever. Creating interesting and valuable content has become a basic and essential premise to increase visibility on Instagram.

So how does Instagram’s new algorithm work? The academic definition tells us that an algorithm is software logic designed to solve problems. In the case of Instagram, its algorithm responds to the needs of users, showing them what they want to see.

Specifically, it uses the following three factors to carry out its function:

Interest or engagement: it is based on user interactions. Instagram predicts which posts they want to see, based on previous behavior on similar content (own or external). For example, engaged users with profiles similar to yours will be able to see your account in the “Explore” section.
Relationship or relevance: evaluate the users who interact the most with your publications and vice versa, prioritizing these profiles when displaying your content. That is, if you regularly interact with another user, there will be a greater chance that their posts will appear to you in the future.
Post time: Recent posts have higher priority than previous ones. Therefore, the freshest content will always appear at the top, on top.

In addition, there are other factors to take into account. Instagram also revealed the following considerations:

Frequency of use: People who use the app regularly will see more content than those who use it occasionally. That is, if users spend little time on Instagram, the possibility of your posts being shown decreases.
Number of followers: Profiles that follow many accounts will see less content per account. In other words, people who follow fewer accounts will be able to see more posts per profile.
Time per session: Users who spend more time in the app will be able to see more content. They will see many more recent posts as their feed will be updated more regularly.

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