For those sports people who are looking to gain the edge over their competitors by having a personal sports website, further opportunities exist to increase their profile and fanbase by driving more visitors to their website. A personal sports website should be thought of as a store – the more people you can get through your door, the greater the probability that someone will buy your product. Whether sports people are looking for sponsorship, a scholarship, coaching opportunities or to increase their fanbase, it may prove beneficial for them to invest some time attracting visitors to their site.
Increasing hits on a personal sports website can be achieved in many ways. One of the most effective tools to help spread the word is a business card. A simple business card with the person’s name, sport (i.e. Professional Baseball Player), website address and email address should be handed out to as many people as possible. People are more likely to keep a business card and visit the website than keep that paper napkin with the website address written on it – it’s pretty obvious as to what creates a better impression. Professional looking business cards are not too expensive and can be designed and ordered online.
Promotional products are another great idea for attracting visitors to a personal sports website. Many of the online business card companies offer inexpensive or sometimes free promotional products such as customized calendars, pens, mugs, note pads, sticky notes, fridge magnets, greeting cards etc. Whether ordered online, created in the local stationary supplies store or printed at home, calendars provide sports people with the opportunity to have their name and website address on someone’s desk or wall for 12 months!
Sports people who have their own personal sports website realize the important role the internet plays in today’s world. More and more people are socializing, shopping and searching online, which presents a great opportunity for sports people to drive traffic to their site. Social networking sites such as MySpace and Facebook are fun places to connect with new and old friends. Sports social networking sites are becoming increasingly popular and should be searched for through search engines. Through social networking, sports people can inform others of their goals and more importantly invite visitors to their site.
Free advertizing for a personal sports website can be achieved through active involvement in blogs and forum websites. Sports persons should use search engines to find the most popular blogs and forum websites in their chosen sports and register with them if possible. Many of the blogs websites allow anyone to post a blog and virtually all forum websites allow people to participate. Sports people should think about their experiences and knowledge of their game to create interesting content for a blog. Typically, there is a place in their article to describe themselves and insert a link to their website. The more people read their blog, the more chances they have of readers visiting their site. Active participation in forums also helps to increase awareness of a person’s sports website and increase hits.
Many people may have heard the term SEO when reading about increasing hits on a website. Search Engine Optimization is a process of improving the volume and quality of traffic to a website via natural results from search engines for certain keywords. This can be a very complex and expensive process; however, a sports person should ensure that their website at the very least contains their chosen keywords and that the text content of their website can be read by search engine robots. Search engine robots search websites for the words entered into their search engines and will list all websites containing those words when someone searches for them. Those who have personal sports websites should think about the type of keywords or phrases that might attract their target audience to their site. Obvious keywords or phrases include the sports person’s name, sport, major achievements (i.e. “2006 World Tennis Champion”), town, city, country and certain goals (i.e. “tennis lessons” for someone looking to gain more clients). With so many other websites out there today, it is extremely difficult to drive traffic to a personal sports website from search engines unless people are searching for a specific person’s name; however, basic SEO should always be considered.
Of course, once sports people have driven traffic to their sites, the next most important thing is to entice people to visit again. This is where it is important to update the content of the site on a regular basis. Certain text such as achievements and goals will generally remain the same; however, text relating to latest news or schedule should be updated on a regular basis to avoid visitors returning to the site only to see the same old information. Another tip to attract return visitors is to add wording such as “check back on my site next week when I will update you on my recent experiences playing in the XYZ event in some town”. The date of the last update is also something that should be considered.
With a little time and effort, sports people can take a step closer to achieving their career goals by having a personal sports website that attracts and maintains repeat visitors. Sports people should establish their target audience based upon their goals and decide upon the most suitable methods to attract visitors to their site. One particular visitor may make all the difference!
Lisa Seary is a former England International, US Collegiate and Professional Golfer who created [http://www.EdgeSportsSites.com] to empower others like her to take control of their sports careers by providing essential self promotion tools and tips.
Article Source: https://EzineArticles.com/expert/Lisa_Seary/153744
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